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Red tide can ruin more than just a beach day.

Graphic that reads “taking a toll on tourism: red tide events can drive away visitors, costing the Florida tourism industry millions of dollars” Red tide can ruin more than just a beach day. NCCOS-supported scientists determined that the 2018 red tide event in Florida led to a loss of $70M in the state’s Airbnb market and a decline of $184M in expenditures by visitors from outside the state.