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NCCOS Educational Materials

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The theory is that individuals pass through progressive stages before implementing a change in behavior (Prochaska, et al., 1992):

  1. Awareness;
  2. Engagement;
  3. Understanding;
  4. Adoption;
  5. Behavior change

For environmental issues, there are many methods by which we may help someone attain that first stage of awareness. Traditionally, methods include formal curricula, tours and activities in National Parks and aquaria, and public awareness campaigns. Most of these activities reach individuals who already have some interest in the environment. That is why they went to the National Park, museum, or aquarium. But how can we connect with individuals with little or no interest in the environment?